The sidebar, the site switcher, the date picker, the command palette, keyboard shortcuts, the bell, light mode, the five accent colors, and saved views. Ten minutes here makes every other page faster.

The sidebar and the site switcher

The sidebar is the report menu, grouped by question. Reports maps it screen by screen. Below the reports sit Settings, Tools, Support, and Help: Tools holds campaign links, shared links, and Google Ads conversions, which prepare something you hand to somebody else, and is deliberately not in the report menu, because every entry there answers a question about the past.

The site switcher at the top chooses which site you are reading. Each browser tab holds its own choice, so two tabs can watch two sites side by side without fighting each other, and every tab's title carries the site's name, settings and tools included. Screens that need a site and have none, on a fresh account, say so instead of pretending.

Dates and comparisons

The range picker cuts days at your site's own midnights, never UTC, and with nothing chosen the reports answer the latest 30 completed days. Comparison draws the previous range of the same length beside the current one. Two behaviors are deliberate and worth knowing before they surprise you:

A range ending today carries no comparison, and the picker disables the control and says why: part of a day against a whole one reads as a collapse that never happened. The full rule.
Days can be annotated: a deploy, a campaign start, a price change. Click a day on the Overview chart to read, add, or remove that day's notes, one line of up to 200 characters each, and every annotated day wears a dashed marker on the timeline. Cheaper than remembering.

The palette and the keyboard

Keys	Does
Cmd K or Ctrl K	The command palette: search and jump to any screen, switch sites, change the date range, or set the theme, from anywhere
g, then a letter	Jump straight to a report: two bare keys pressed in sequence. The palette lists each screen's letter. g g opens Goals
?	The shortcut list itself, from anywhere in the panel

Bare keys never fire while you are typing in a field, and a jump only offers screens your site actually has: with the ecommerce module off, nothing leads to Revenue. However you move, by the sidebar, the palette, or a shortcut, the range, the comparison, and the filters you chose travel with you. Settings, Tools, and Realtime open bare, because nothing on them is bounded by a period.

The bell and the inbox

The bell in the header is a five-message preview of what the product has to tell you: alerts, digests, a billing notice, a message from the operator. Opening it marks nothing as read. Mark all read is a deliberate action, so a glance never clears something you meant to come back to. Settings, Notifications is the durable record behind it: every message, filtered by read state and by source, with a read action per message, selection and deletion, and a link back to the exact report and period each one describes. Deleting a message removes it from your inbox and nobody else's.

Light mode and the accents

The theme is set from the command palette: Light, Dark, or System, with System following your machine. The accent is yours too, under Profile, Color: the color charts, buttons, focus rings, and the Kehai mark are drawn in, chosen per person rather than per site, so the panel looks the same to you on every site and different to a colleague who chose otherwise. Five are offered, named for the traditional Japanese pigments they are: Shikon (the default deep purple), Seiheki, Ai, Chitose-midori, and Kehai. Every one keeps its contrast in both themes, so the choice is taste, never legibility.

Saved views

A view is a report screen with its dates, its comparison, and its filters, kept under a name. Set the screen up the way you want it, press the bookmark in the header beside the download (on a phone or a tablet, open the command palette and choose Save this view), and name it: the dialog says in words what it keeps, "Pages · Aug 10 to Aug 20 · Country: Ireland · compared with the previous period". From then on it is a row in the sidebar under Views, in the command palette too, and one click brings the screen back exactly so. "Poland, mobile, campaign X" stops being four controls you set every Monday.

Views belong to the site, and everybody on it sees them. An account manager saves them, a colleague or a client's viewer seat opens them and saves their own. Up to 30 per site.
A preset stays a preset. Save a view on Last 7 days and it shows last week whenever it is opened. Save one on two dates you picked yourself and it shows exactly those days. The dialog says which you are getting.
Everybody with access to the site saves, renames, and deletes. A viewer seat saves a view like an administrator does; only the shared demo login cannot, and its bookmark says so. Renaming and deleting sit in the row's menu in the sidebar, and deleting asks first, because the row is shared.
A view keeps the state that travels between screens, not a screen's own choices: the dimension you picked on Geo, for example, is not part of it.